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The Magnificent Seven: 7 Tips for Successful SEO Writing
As you may know, adding content to your website increases your site's search engine optimization, also known as SEO. Search engines will scan your web pages and index the information that they find. When someone performs a search, using the terms on your webpage, your page will come up in the search results. This will keep traffic coming into your site.
Create A Keyword List: One of the most important
steps in increasing your SEO is creating a list of keywords. You can use
a service such as wordtracker to identify what words and phrases people
are using when they search online. For instance, if you are creating a
website containing information about pet care, you can enter the term
"pet care" into wordtracker. It will let you know how many times people
are searching for those words, as well as the related words and phrases
people are using.
Create Keyword Density: Once you develop your list
of keywords, plan to use two to three of your chosen key words and
phrases at least three times each within the body text. You can use
other variations of those keyword throughout the page. Keyword density
measures the amount of keywords used in content. Keep your content full
of keywords yet natural looking to maximize your SEO.
Separate Pages Need Separate Keywords: Each page
should have its own set of keywords, based on the content found on that
particular page. If you have a website about crafts, containing separate
pages devoted to knitting, scrapbooking, sewing, etc, using the same
keywords for each page would limit the amount of search engine traffic
you would otherwise receive.
The More, The Merrier: When you are writing your
content, try to include at least 250 words. It is true that many people
only scan web pages, rather than read them. Search engines love content,
and the more you have, the better. To enhance the overall look of your
page, and make it easier for your reader to scan through, you can break
the content into small paragraphs and use bulleted lists to highlight
important areas of text.
Use Headings and Titles: When writing "keyword
dense" content, it can be easy to sound like a broken record, repeating
the same phrase over and over again. Use page titles, headings, and
subheadings throughout your page.
Let Keywords fill In the Blanks: If you write your
copy while focused on your keywords, your text may sound strange when
read back. Instead, when you site down to write, write a non-optimized
draft first, and then look for places to put keywords.
Remember That You Are Writing For People, Too:
While it is important for the search engines to be able to find what you
have written, your copy still needs to be interesting enough to hold
your readers' attention. If it is boring and dull, no one is going to
want to read it.
by: Melissa Ingold
"Writing for Success!"
"Need Business Help and
Mentoring?"
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