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What is Network Marketing?
At times like this when you just want a quick
definition – the dictionary comes in right handy. Network marketing is a
business in which a distributor network is needed to build the business.
Usually such businesses are also MLM in nature (payouts also occur at more
than one level). Network Marketing is sometimes also used incorrectly to
indicate the business uses a network of product suppliers to offer a broader
selection of products. It’s usually used this way to differentiate
themselves as a way to suggest their program is superior to other such
programs. Clear as mud?
Okay let’s go at it from another angle. If you’re
involved in an organization where you are actively trying to promote a
product to just about everyone you can think of and you’re told to
get/sponsor people under you – you’re involved in network marketing. And,
these questions will likely ring some very loud bells for you.
Detest bugging your family, friends and people who fervently praying you
won't bring up your 'business' opportunity? Cringe at the mere thought of
'following up' with your massage therapist after putting her on a third
party call to explain your opportunity? Ever wished you could just carry on
a conversation with someone without constantly thinking of ways to recruit
them? Sick of being told, “Do more of it!' and you don't know what you're
supposed to be doing more of? Tired of hounding people you know couldn't
care less about your business? If you answered yes to these questions,
you’re involved in network marketing.
The biggest thing you’ll have issues with is HOW you’re supposed to get
“leads” to buy what you’re offering. It involves your enroller (your upline)
and your recruits (your downline). The upline tells you what to do, how to
do it – sort of. Uplines don’t always tell you everything you REALLY need to
know. I.E. buy your leads for .74 cents (but you have to buy 200) Things are
not what they appear to be. Hang in or bail? Only experience will help you
make up your mind.
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